top korean makeup brands 2023

15 Best Korean Makeup Brands to Check Out In 2024

Looking to up your makeup game and set yourself free from the ordinary? Look no further than the world of Korean makeup brands.

In 2024, these brands are taking the beauty industry by storm with their innovative formulas, skin-friendly ingredients, and stunning packaging.

From Missha’s affordable and high-performing BB creams to Innisfree’s natural volcanic clusters and green tea extract, there’s something for everyone.

With Etude House’s playful packaging and Clio’s professional-quality cosmetics, you’ll achieve a flawless look that’s uniquely you.

Get ready to liberate your beauty routine with these top Korean makeup brands.

Key Takeaways

  • Korean makeup focuses on creating a youthful, soft, and subtle look, with an emphasis on making the skin look younger and natural.
  • Korean makeup products are known for their nourishing properties and use of natural skin-friendly ingredients.
  • Korean makeup products are widely available, both in physical stores like CVS, Sephora, and Ulta, and online.
  • Some popular Korean makeup brands to check out in 2023 include Missha, Innisfree, Etude House, and Clio.


Missha is a top Korean makeup brand known for its affordable, skin-friendly products. They offer a wide range of affordable skincare and makeup options that cater to various skin types and concerns.

Missha M Perfect Cover BB Cream SPF42 PA+++ – (20ml, No 23 Natural Beige) | Matte Finish | All Skin Types I Radiant glow
  • Flawless coverage: Conceals blemishes, dark circles and uneven skin tone while making the skin look natural and splendid.
  • Dewy and moisturizing: Contains rosemary extracts and chamomile extracts with skin calming effect, gatuline RC with skin resilience effect (extracted from beech bud), moisturizing ingredient of hyaluronic acid and ceramide, it keeps the skin comfortable and moisturized.
MISSHA ALL AROUND SAFE BLOCK ESSENCE SUN SPF45 PA+++_2018 50ml I Non Greasy and Lightweight | Long Lasting I Matte finish I Suitable for all skin types
  • Broad-Spectrum Sun Protection: This sunscreen provides protection against both UVA and UVB rays, helping to prevent sunburn, skin damage, and premature aging caused by the sun’s harmful rays.
  • Lightweight and Non-Greasy: The “essence” formulation is typically lightweight and non-greasy, making it suitable for daily use and for those with oily or combination skin types.
Missha Premium Soothing Gel | With Cica Aloe | For Refreshing Moisturising Skin | For Skin Hydration | Korean Products 300ml
  • A hydrating and soothing gel for the face and body with cica and aloe to heal and calm skin
  • Infused with 95% cica aloe complexes that have an even higher moisture-reinforced energy

One of their best-selling products is their BB creams, which provide excellent coverage while nourishing the skin. Missha’s BB creams are known for their lightweight formula and natural finish, making them perfect for everyday use.

In addition to their BB creams, Missha also offers high-performing makeup products that deliver long-lasting results. From foundations to eyeshadows, their makeup range is designed to enhance your natural beauty and give you a flawless look.

With Missha, you can achieve professional-looking makeup without breaking the bank.


When it comes to Korean makeup brands, Innisfree offers a wide range of cosmetics and skincare products that incorporate effective ingredients for healthy-looking skin.

Here are four reasons why Innisfree is worth checking out:

  1. Commitment to sustainability and eco-friendly packaging: Innisfree is known for its dedication to environmental sustainability. They use eco-friendly packaging made from recycled materials and have implemented various initiatives to reduce their carbon footprint.
  2. Popularity of Innisfree’s Green Tea Seed Serum: Innisfree’s Green Tea Seed Serum has gained a cult following for its hydrating properties. It’s formulated with green tea extract and seed oil, which provide intense moisture and help improve the skin’s texture and elasticity.
  3. Wide range of cosmetics and skincare products: Innisfree offers a diverse selection of makeup and skincare products to cater to different needs and preferences. From foundations and lip balms to face masks and cleansers, you can find everything you need for a complete beauty routine.
  4. Effective ingredients for healthy skin: Innisfree incorporates natural ingredients like volcanic clusters, green tea extract, and cherry blossom extract into their products. These ingredients help nourish and revitalize the skin, leaving it looking radiant and youthful.
Innisfree Super Volcanic Pore Clay Mask 2X 100ml |With Triple exfoliation with Volcanic Clusters & AHA | All-in-one pore care mask | Oily & Combination Skin Type
  • Triple exfoliation with Volcanic Clusters, walnut shells, and AHA. A deep-cleansing creamy clay mask formulated with absorbent Jeju Super Volcanic Clusters, walnut shells and AHA helps clear pores while it exfoliates.
  • All-in-one pore caring solution. All in one pore care solution helps minimise the look of pores, absorb excess oil, gently exfoliate, deeply cleanse, cool, even skin tone, cleanse pollution particles.
innisfree Perfect 9 Repair Cream EX, 60ml
  • The 9 active ingredients of Jeju anti-aging elixir complex effectively functions on various signs of aging, adding vitality to your skin. This cream creates a smooth and dewy complexion as it delivers abundant nutrients and hydration to your skin.
  • This intensive repair cream, containing 9 active ingredients from the Jeju elixir complex, tightens and brightens skin.

With its commitment to sustainability, popular Green Tea Seed Serum, wide product range, and effective ingredients, Innisfree is a brand that should be on your radar.

Etude House

You should definitely check out Etude House, a renowned South Korean makeup brand known for its playful packaging and high-quality products.

ETUDE Dear Darling Water Gel Luminous Tint For Eyes, Lips & Cheeks| Long Lasting, Waterproof, Smudgeproof|Korean Makeup|Pk003, Pink-5G
  • Moisturizing Marvel: Quench those lip cravings with a moisturizing lip and cheek gel tint
  • Long-Lasting LTint: This isn’t just a fling – it’s a day-long commitment!
ETUDE Fixing Tint| Long Lasting Liquid Lipstick |Waterproof, Smudgeproof, Lightweight Matte Finish Lip Stain| Full Coverage|Korean Makeup|Shade 03 Mellow Peach-4g
  • Yes to Fixing, No to Smudging: Finally, a tint that understands your commitment to flawless looks! Embrace confidence without the smudge saga.
  • Vegan Tint: Beauty with a conscience! Etude Lip Tint is crafted to be vegan, so you can look stunning while keeping your values intact.

Etude House has been in the market for over 30 years, offering makeup items that make your features pop while remaining subtle. Their commitment to quality is evident in their wide range of products that cater to different skin types and tones.

In 2023, some of the best Etude House products to try include the Dear Darling Water Gel Tint, which provides long-lasting color and hydration for your lips, and the Play Color Eyes eyeshadow palette, featuring a variety of vibrant and wearable shades.

With Etude House, you can express your individuality and embrace your unique style while enjoying the best that Korean makeup has to offer.


If you’re looking for a well-established South Korean makeup brand with a wide range of colorful and high-performing cosmetics, then Clio is the brand for you. Here are four reasons why Clio stands out in the world of Korean makeup:

  1. Innovative Makeup Products for Professional Looks: Clio offers a variety of innovative makeup products that are perfect for achieving professional looks. From their Sharp So Simple Waterproof Pencil Liner that creates precise lines to their cushion foundations that provide flawless coverage, Clio has everything you need to create a polished and sophisticated makeup look.
  2. Dr. Gio Cosmetics’ Inclusive Foundation Cushion for Darker Skin Tones: In collaboration with Dr. Gio Cosmetics, Clio has created an inclusive foundation cushion specifically designed for darker skin tones. The Ultra 6 Brightening Foundation Cushion offers a popular, dewy, and subtle makeup look while providing nourishing ingredients like shea butter. This foundation cushion not only caters to a wider range of skin tones but also fits the Korean trend of focusing on skincare and color payoff.
  3. Wide Range of Colorful Cosmetics: Clio is known for its extensive range of colorful cosmetics. Whether you’re looking for vibrant eyeshadows, bold lip colors, or trendy nail polishes, Clio has got you covered. Their wide range of shades and finishes ensures that there’s something for everyone, allowing you to express your unique style and creativity.
  4. High-Performing Makeup: Clio is committed to creating high-performing makeup that not only looks great but also performs exceptionally well. Their products are formulated with quality ingredients and innovative technologies to ensure long-lasting wear, vibrant pigmentation, and a comfortable feel on the skin. With Clio, you can trust that your makeup will stay put all day and look flawless.
CLIO Kill Cover Mesh Glow Cushion Set (+Refill) (2 Lingerie)
  • This creamy cushion delivers dewy, lightweight coverage that lasts the day. Our innovative formula applies smoothly and adheres weightlessly to skin—your complexion will look flawless and feel featherlight
  • Our multitasking cushion is packed with ultra-hydrating skincare essence that helps moisturize, calm, and soothe the skin. Rose water, chamomile, and 8 kinds of hyaluronic acid work hard to keep your skin looking and feeling its best.
CLIO Sharp So Simple Waterproof Pen Liner 0.02 Ounce 01 Black
  • [SERVE UP SMOLDERING LOOKS] Our creamy and smooth pencil eyeliner glides on effortlessly to define your eye. The highly-pigmented formula offers rich and deep colors. No tugging, skipping, or dragging involved!
  • [SHARP AND NANO-THIN PENCIL TIP] Our self-sharpening tip makes it easy for you to move freely across your lids. Perfect cat eye, wing or tightline every time.
CLIO Kill Cover Ampoule Cushion, 04 Ginger
  • It covers well on any troubles.
  • It moisturizes the skin, and makes the skin even for makeup.

When it comes to Korean makeup brands, Clio is a standout choice for its innovative products, inclusive offerings, wide range of colors, and high-performing formulas. Whether you’re a makeup enthusiast or a professional artist, Clio has everything you need to achieve the perfect look. So go ahead and liberate your creativity with Clio’s exciting and trend-conscious cosmetics.


Since you’re interested in vibrant and pigmented lip products, you should definitely check out PeriPera. PeriPera is one of the best Korean makeup brands when it comes to lip products that offer vibrant colors and long-lasting wear. Their Ink Velvet Lip Tint, in particular, is highly popular and provides intense color payoff while keeping your lips moisturized throughout the day.

Peripera Lip Tint 001 Peach Puree (Matte)
  • Long-lasting
  • High Pigment Color
PeriPeri C6 Mini Thermal Printer Gift Box (2Year Warranty) Inkless Bluetooth Pocket Printer with Pouch, 13 Paper & Sticker Rolls. Compatible with iOS, Android (Blue)
  • 【Powerful APP】is free for users forever.One-click printing, saving time and effort,The app provides a variety of templates for you to choose from: including tags, lists, messages, and also provides a variety of material themes, such as various materials for Christmas, Easter, and Thanksgiving, as well as many daily line drawing materials. You can directly print interesting and vivid pictures by selecting different types of materials.
  • 【Portable Size and Fashion Design】This pocket printer with small and lightweight body and a palm-sized&stylish design, allows you to put into the pocket or bag and take it anywhere. Connect all iOS & Andirod smartphones quickly and easily to the pocket printer via Bluetooth in a few seconds.
Peripera All Take Mood Palette 11 Pink:Terest
  • Muli color palette
  • 8 different colors

PeriPera also offers a wide range of shades and finishes in their lip products, allowing you to find the perfect color for any occasion. One of the unique techniques that PeriPera is known for is the gradient lip look. With their lip tints, you can easily achieve this trendy and popular Korean makeup look. Simply apply a lighter shade to the center of your lips and blend it outwards for a beautiful gradient effect.


When it comes to vibrant and playful makeup options, KAJA is a brand that you should definitely check out. Here are four reasons why KAJA stands out among the rest:

  1. Unique makeup collections: KAJA offers a wide range of unique makeup collections that are sure to catch your eye. From their adorable heart-shaped blushes to their innovative rollerball eyeshadows, KAJA knows how to bring fun and creativity to your makeup routine.
  2. KAJA’s collaboration with Sephora: KAJA has teamed up with Sephora to bring their exciting products to a wider audience. With this collaboration, you can easily find KAJA’s products at Sephora stores and online, making it more convenient than ever to try out their colorful and vibrant makeup.
  3. Convenient on-the-go products: KAJA understands the busy lifestyle of modern individuals. That’s why they offer convenient on-the-go products like their winged eyeliner stamps and stackable eyeshadows. These products are perfect for touch-ups throughout the day or for creating a quick and easy makeup look.
  4. Intense color payoff: KAJA’s Bento Eyeshadow Trio is a standout product that provides intense color payoff. These stackable eyeshadows come in curated sets with different color combinations, allowing you to create endless eye-catching looks.

With KAJA’s unique makeup collections, collaboration with Sephora, convenient products, and intense color payoff, it’s no wonder that this brand is gaining popularity among makeup enthusiasts. So go ahead and liberate your creativity with KAJA’s playful and vibrant makeup options.

Dr. Gio Cosmetics

Check out the inclusive brand, Dr. Gio Cosmetics, for their popular, dewy, and subtle makeup look.

Dr. Gio Cosmetics is known for providing the best products for darker skin tones, ensuring that everyone can find their perfect shade.

Their Ultra 6 Brightening Foundation Cushion is a standout product, offering a flawless and radiant finish.

What sets Dr. Gio Cosmetics apart is their commitment to nourishing ingredients. They incorporate shea butter into their products, which not only provides hydration but also helps to improve the overall health of the skin.

This brand perfectly combines Korean trends with their focus on skincare and color payoff, making them a must-try for anyone looking for inclusive and high-quality makeup options.


For vibrant and fun makeup offerings, look no further than TONYMOLY, as they’re a leading brand in the K-beauty industry. Known for their eye-catching packaging and innovative products, TONYMOLY has gained a strong following both in Korea and internationally.

Here are two reasons why TONYMOLY is worth checking out:

  1. Innovative skincare-makeup hybrids: TONYMOLY is known for their innovative skincare-makeup hybrids, such as their Magic Food Banana Sleeping Pack, which nourishes and hydrates the skin while you sleep. They also offer a wide range of sheet masks that provide various skincare benefits.
  2. Trend-conscious and inclusive: TONYMOLY keeps up with the latest beauty trends and offers products that cater to a diverse range of skin tones. Their commitment to inclusivity is evident in their wide shade ranges and diverse product offerings.
TONYMOLY Wonder Ceramide Mochi Emulsion
  • 5000 ppb Ceramide: Repairs and reinforces skin’s moisture barrier.
  • Panthenol (Vitamin B5) and Hyaluronic Acid: Penetrates deep to nourish skin and provide lasting hydration.

With its vibrant and fun approach to makeup, it’s no wonder that TONYMOLY has gained a strong following. Whether you’re a K-beauty enthusiast or new to the brand, TONYMOLY offers a range of products that are sure to add a touch of fun and color to your makeup routine.

Holika Holika

To explore bold and bright makeup options with high-quality ingredients, look no further than Holika Holika. Known for its innovative products and bold colors, Holika Holika offers a skincare-infused makeup line that’s perfect for those who want to make a statement.

HOLIKA Korea Holi Pop Water Tint 9ml | Lip stain lip gradient effect | Natural makeup | K-Beauty | Non-sticky | Long-lasting | Moisturizing | Vibrant | Long-lasting | Imported Korean (#03 Watermelon)
  • Adds colour and brightness to lips and face. Keeps lips soft and supple. Moisturizes lips from the very first application. Lasts all day without chapping. BENEFITS
HOLIKA HOLIKA Good Cera Super Ceramide Mist 120 ml
  • Moisturizing Hydrating Nourishing Anti Ageing

One of the things that sets Holika Holika apart is its celebrity collaborations and limited edition collections, which add to the allure of the brand. Whether you’re looking for a vibrant lip tint or a natural-looking blush, Holika Holika has you covered. Their Water Vibe Tint and Jelly Dough Blusher are popular choices that provide both color and nourishment for the skin.

With Holika Holika, you can express yourself and embrace your unique style.


If you’re looking for a Korean makeup brand that focuses on skincare and color payoff, Hera is the perfect choice. Hera offers innovative makeup products that provide flawless coverage and brightening effects. Here are four reasons why Hera stands out in the beauty industry:

  1. Skincare Infused Makeup: Hera’s makeup products are infused with skincare ingredients, allowing you to achieve a natural and youthful look. Their formulas are designed to nourish and protect your skin while providing long-lasting coverage.
  2. Flawless Coverage: Hera’s Black Cushion is a standout product that provides flawless coverage with a soft finish. It evens out your skin tone and conceals imperfections, giving you a radiant complexion.
  3. Brightening Effects: Hera’s makeup products contain amino acid derivatives that help brighten your skin. The brightening effects give you a healthy and radiant glow, enhancing your overall complexion.
  4. Innovative Formulas: Hera prides itself on its innovative formulas that deliver high-quality results. Their makeup products are designed to meet the needs of modern beauty enthusiasts, offering long-lasting and comfortable wear.

With Hera’s skincare infused makeup products, you can achieve a flawless complexion and a natural, youthful look. Experience the innovation and quality that Hera brings to the world of Korean beauty.


Looking for a brand that combines Korean and French beauty expertise in complexion products? Check out Erborian, known for their high-quality skincare and makeup items.

Erborian is at the forefront of innovative skincare and makeup collaborations, representing the rise of Korean French beauty collaborations. With a mission to create products that enhance your natural beauty, Erborian combines ancient Korean skincare traditions with modern French technology.

Whether you’re looking for a flawless complexion or a radiant glow, Erborian has the products to help you achieve your desired look.


JOAH is revolutionizing the cosmetics industry with its trendy and award-winning products that nourish your skin while enhancing your features.

  1. JOAH I’m So Flyliner: This liquid eyeliner has a precise felt tip that makes it easy to create a clean and defined line. The formula is waterproof and long-lasting, perfect for achieving a natural winged eyeliner look.
  2. JOAH Be My Everything Cream Blush Stick: This cream blush stick is perfect for beginners as it blends effortlessly into the skin for a natural flush of color. It has a creamy formula that’s easy to blend and build up for your desired intensity.
JOAH Dual-Ended Brow Brush
  • Brow Brush: Apply and blend brow powder, pencil and gels with ease with this dual-ended brow groomer that features an angled brush to apply brow powder on one side and a spoolie to blend color on the other side
  • Advanced Design: This brow brush features high quality synthetic bristles and handle for superior blendability, with two ends for maximum versatility


When it comes to Korean makeup brands, you should definitely check out Laneige for its high-quality products and innovative formulas.

Laneige is a popular brand known for its skincare expertise and exceptional makeup offerings.

Laneige Lip Sleeping Mask_EX | Moisturizing Lip Treatment with Vitamin C + Shea Butter for Soft Hydrated Lips | Overnight Repair | Lip Balm For Dry Chapped Lips| Lasting Hydration | Berry |8Gm
  • LANEIGE’s cult favourite Lip Sleeping Mask EX returns with an upgraded formulation that helps dissolve dead skin cells and moisturize your lips while you sleep. -Berry Fruit complex containing grape, raspberry & pomegranate contains a rich source of vitamin C & antioxidants to nourish the lips while leaving them smooth and supple. -Melts away dead skin cells from the lips to keep it smooth and elastic. -Coconut oil and Shea Butter deliver deep hydration and retain moisture to alleviate dry, flaky lips.

One of their best-selling products is the Laneige Water Sleeping Mask, a hydrating overnight mask that deeply moisturizes and revitalizes the skin while you sleep.

Laneige truly offers a range of products that will elevate your skincare routine and enhance your beauty.


If you’re searching for high-quality Korean makeup brands to try, don’t overlook Sulwhasoo for its luxurious and effective products. Sulwhasoo is known for its skincare infused makeup that helps achieve a radiant complexion.

Here are four reasons why Sulwhasoo should be on your radar:

  1. Natural Ingredients: Sulwhasoo products are formulated with natural ingredients that are beneficial for the skin. They use traditional Korean herbs and plants to nourish and rejuvenate the skin, giving it a healthy glow.
  2. High Performance: Sulwhasoo’s makeup products not only enhance your natural beauty but also provide long-lasting wear. Their foundations, BB creams, and lip products offer excellent coverage and stay put throughout the day.
  3. Skincare Benefits: Sulwhasoo understands the importance of skincare in makeup. Their products are designed to improve the condition of your skin while providing a flawless finish. You can expect hydration, brightening, and anti-aging benefits from their makeup line.
  4. Wide Range of Products: Whether you’re looking for a lightweight foundation, a moisturizing lip tint, or a vibrant eyeshadow palette, Sulwhasoo has you covered. They offer a diverse range of makeup products to suit different preferences and skin types.

My Favorite Korean Makeup Brands

1. Missha BB Creams: Missha’s BB creams are my go-to for affordable, high-performing coverage. The lightweight formula and natural finish make them perfect for daily use, achieving a professional look without breaking the bank.

2. Innisfree Green Tea Seed Serum: Innisfree’s commitment to sustainability and the hydrating properties of the Green Tea Seed Serum have earned it a spot in my routine. Its use of natural ingredients like green tea extract revitalizes the skin, leaving it radiant and youthful.

3. Etude House Dear Darling Water Gel Tint: Expressing individuality is easy with Etude House’s playful packaging. The Dear Darling Water Gel Tint offers long-lasting color and hydration, allowing me to embrace my unique style effortlessly.

4. Clio Ultra 6 Brightening Foundation Cushion: Clio stands out with its inclusive foundation cushion designed for darker skin tones. The dewy finish and nourishing shea butter align with Korean trends, focusing on both skincare and color payoff.

5. PeriPera Ink Velvet Lip Tint: For vibrant and pigmented lips, PeriPera’s Ink Velvet Lip Tint is a must-try. Achieving the trendy gradient lip look is a breeze with its intense color payoff and long-lasting wear.

So if you’re looking to elevate your makeup game and embrace the beauty secrets of Korea, these top Korean makeup brands are definitely worth checking out.

Pro Tip: Insider Secrets

To achieve a flawless, dewy base, try incorporating the following insider secrets into your skincare and makeup routine:

1. Start with a clean canvas: Always ensure your face is thoroughly cleansed and moisturized before applying any makeup. This will help create a smooth base for your products.

2. Layer your skincare products: Instead of applying all your skincare products at once, try layering them. Start with a lightweight serum or essence, followed by a hydrating moisturizer. This will help lock in moisture and create a plump, dewy effect.

3. Use a hydrating primer: Opt for a primer that is specifically formulated to add hydration to your skin. This will further prep your skin for makeup application and provide an additional boost of moisture.

4. Choose a luminous foundation or tinted moisturizer: Look for foundations or tinted moisturizers that offer a radiant finish. These products will give your skin a natural glow and enhance the dewy effect.

5. Mix foundation with a liquid highlighter: For an extra luminous look, mix a small amount of liquid highlighter with your foundation before applying it. This will add subtle radiance and give your skin a healthy glow.

6. Apply cream or liquid blush: Cream or liquid blushes can add a natural flush to your cheeks and contribute to the overall dewy effect. Dab a small amount onto the apples of your cheeks and blend it out for a fresh, youthful look.

7. Set with a dewy setting spray: Once you’ve finished applying your makeup, lightly mist a dewy setting spray over your face. This will help lock in your makeup while maintaining a dewy and hydrated appearance.

Remember, less is more when it comes to achieving a flawless, dewy base. Focus on enhancing your natural features and allowing your skin to shine through.

Frequently Asked Questions

Are Laneige and Sulwhasoo Considered Korean Makeup Brands?

Yes, Laneige and Sulwhasoo are both considered Korean makeup brands. They are known for their high-quality products and innovative formulas. In 2023, popular Korean makeup trends include dewy skin, natural brows, and gradient lips. K beauty influencers continue to have a significant impact on the industry.

What Are the Best-Selling Products From Missha?

The best-selling products from Missha include their BB creams and high-performing makeup. They offer affordable, skin-friendly options that provide flawless coverage. Pros of using Korean makeup brands include nourishing ingredients and a focus on natural, youthful looks.

Does Innisfree Offer Makeup Products in Addition to Skincare Items?

Looking for makeup that’s gentle on your skin? Innisfree has got you covered! Not only do they offer a wide range of skincare items, but they also have an impressive selection of makeup products to enhance your beauty.

What Is the Price Range of Etude House’s Makeup Products?

Etude House’s makeup products vary in price range, offering affordable options for all budgets. Compared to Innisfree’s makeup line, Etude House’s products are versatile and suitable for different skin types, providing a wide range of choices.

Are Tonymoly’s Im Real Sheet Masks Suitable for All Skin Types?

Yes, TONYMOLY’s Im Real sheet masks are suitable for all skin types. They provide moisture and hydration, making them one of the best sheet masks for sensitive skin. Using sheet masks regularly has various benefits for different skin types.

Last update on 2024-04-24 / Affiliate links / Images from Amazon Product Advertising API

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