top korean makeup brands 2023

15 Best Korean Makeup Brands to Check Out In 2023

Looking to up your makeup game and set yourself free from the ordinary? Look no further than the world of Korean makeup brands.

In 2023, these brands are taking the beauty industry by storm with their innovative formulas, skin-friendly ingredients, and stunning packaging.

From Missha's affordable and high-performing BB creams to Innisfree's natural volcanic clusters and green tea extract, there's something for everyone.

With Etude House's playful packaging and Clio's professional-quality cosmetics, you'll achieve a flawless look that's uniquely you.

Get ready to liberate your beauty routine with these top Korean makeup brands.

Key Takeaways

  • Korean makeup focuses on creating a youthful, soft, and subtle look, with an emphasis on making the skin look younger and natural.
  • Korean makeup products are known for their nourishing properties and use of natural skin-friendly ingredients.
  • Korean makeup products are widely available, both in physical stores like CVS, Sephora, and Ulta, and online.
  • Some popular Korean makeup brands to check out in 2023 include Missha, Innisfree, Etude House, and Clio.


Missha is a top Korean makeup brand known for its affordable, skin-friendly products. They offer a wide range of affordable skincare and makeup options that cater to various skin types and concerns.

One of their best-selling products is their BB creams, which provide excellent coverage while nourishing the skin. Missha's BB creams are known for their lightweight formula and natural finish, making them perfect for everyday use.

In addition to their BB creams, Missha also offers high-performing makeup products that deliver long-lasting results. From foundations to eyeshadows, their makeup range is designed to enhance your natural beauty and give you a flawless look.

With Missha, you can achieve professional-looking makeup without breaking the bank.


When it comes to Korean makeup brands, Innisfree offers a wide range of cosmetics and skincare products that incorporate effective ingredients for healthy-looking skin.

Here are four reasons why Innisfree is worth checking out:

  1. Commitment to sustainability and eco-friendly packaging: Innisfree is known for its dedication to environmental sustainability. They use eco-friendly packaging made from recycled materials and have implemented various initiatives to reduce their carbon footprint.
  2. Popularity of Innisfree's Green Tea Seed Serum: Innisfree's Green Tea Seed Serum has gained a cult following for its hydrating properties. It's formulated with green tea extract and seed oil, which provide intense moisture and help improve the skin's texture and elasticity.
  3. Wide range of cosmetics and skincare products: Innisfree offers a diverse selection of makeup and skincare products to cater to different needs and preferences. From foundations and lip balms to face masks and cleansers, you can find everything you need for a complete beauty routine.
  4. Effective ingredients for healthy skin: Innisfree incorporates natural ingredients like volcanic clusters, green tea extract, and cherry blossom extract into their products. These ingredients help nourish and revitalize the skin, leaving it looking radiant and youthful.

With its commitment to sustainability, popular Green Tea Seed Serum, wide product range, and effective ingredients, Innisfree is a brand that should be on your radar.

Etude House

You should definitely check out Etude House, a renowned South Korean makeup brand known for its playful packaging and high-quality products.

Etude House has been in the market for over 30 years, offering makeup items that make your features pop while remaining subtle. Their commitment to quality is evident in their wide range of products that cater to different skin types and tones.

In 2023, some of the best Etude House products to try include the Dear Darling Water Gel Tint, which provides long-lasting color and hydration for your lips, and the Play Color Eyes eyeshadow palette, featuring a variety of vibrant and wearable shades.

With Etude House, you can express your individuality and embrace your unique style while enjoying the best that Korean makeup has to offer.


If you're looking for a well-established South Korean makeup brand with a wide range of colorful and high-performing cosmetics, then Clio is the brand for you. Here are four reasons why Clio stands out in the world of Korean makeup:

  1. Innovative Makeup Products for Professional Looks: Clio offers a variety of innovative makeup products that are perfect for achieving professional looks. From their Sharp So Simple Waterproof Pencil Liner that creates precise lines to their cushion foundations that provide flawless coverage, Clio has everything you need to create a polished and sophisticated makeup look.
  2. Dr. Gio Cosmetics' Inclusive Foundation Cushion for Darker Skin Tones: In collaboration with Dr. Gio Cosmetics, Clio has created an inclusive foundation cushion specifically designed for darker skin tones. The Ultra 6 Brightening Foundation Cushion offers a popular, dewy, and subtle makeup look while providing nourishing ingredients like shea butter. This foundation cushion not only caters to a wider range of skin tones but also fits the Korean trend of focusing on skincare and color payoff.
  3. Wide Range of Colorful Cosmetics: Clio is known for its extensive range of colorful cosmetics. Whether you're looking for vibrant eyeshadows, bold lip colors, or trendy nail polishes, Clio has got you covered. Their wide range of shades and finishes ensures that there's something for everyone, allowing you to express your unique style and creativity.
  4. High-Performing Makeup: Clio is committed to creating high-performing makeup that not only looks great but also performs exceptionally well. Their products are formulated with quality ingredients and innovative technologies to ensure long-lasting wear, vibrant pigmentation, and a comfortable feel on the skin. With Clio, you can trust that your makeup will stay put all day and look flawless.

When it comes to Korean makeup brands, Clio is a standout choice for its innovative products, inclusive offerings, wide range of colors, and high-performing formulas. Whether you're a makeup enthusiast or a professional artist, Clio has everything you need to achieve the perfect look. So go ahead and liberate your creativity with Clio's exciting and trend-conscious cosmetics.


Since you're interested in vibrant and pigmented lip products, you should definitely check out PeriPera. PeriPera is one of the best Korean makeup brands when it comes to lip products that offer vibrant colors and long-lasting wear. Their Ink Velvet Lip Tint, in particular, is highly popular and provides intense color payoff while keeping your lips moisturized throughout the day.

PeriPera also offers a wide range of shades and finishes in their lip products, allowing you to find the perfect color for any occasion. One of the unique techniques that PeriPera is known for is the gradient lip look. With their lip tints, you can easily achieve this trendy and popular Korean makeup look. Simply apply a lighter shade to the center of your lips and blend it outwards for a beautiful gradient effect.


When it comes to vibrant and playful makeup options, KAJA is a brand that you should definitely check out. Here are four reasons why KAJA stands out among the rest:

  1. Unique makeup collections: KAJA offers a wide range of unique makeup collections that are sure to catch your eye. From their adorable heart-shaped blushes to their innovative rollerball eyeshadows, KAJA knows how to bring fun and creativity to your makeup routine.
  2. KAJA's collaboration with Sephora: KAJA has teamed up with Sephora to bring their exciting products to a wider audience. With this collaboration, you can easily find KAJA's products at Sephora stores and online, making it more convenient than ever to try out their colorful and vibrant makeup.
  3. Convenient on-the-go products: KAJA understands the busy lifestyle of modern individuals. That's why they offer convenient on-the-go products like their winged eyeliner stamps and stackable eyeshadows. These products are perfect for touch-ups throughout the day or for creating a quick and easy makeup look.
  4. Intense color payoff: KAJA's Bento Eyeshadow Trio is a standout product that provides intense color payoff. These stackable eyeshadows come in curated sets with different color combinations, allowing you to create endless eye-catching looks.

With KAJA's unique makeup collections, collaboration with Sephora, convenient products, and intense color payoff, it's no wonder that this brand is gaining popularity among makeup enthusiasts. So go ahead and liberate your creativity with KAJA's playful and vibrant makeup options.

Dr. Gio Cosmetics

Check out the inclusive brand, Dr. Gio Cosmetics, for their popular, dewy, and subtle makeup look.

Dr. Gio Cosmetics is known for providing the best products for darker skin tones, ensuring that everyone can find their perfect shade.

Their Ultra 6 Brightening Foundation Cushion is a standout product, offering a flawless and radiant finish.

What sets Dr. Gio Cosmetics apart is their commitment to nourishing ingredients. They incorporate shea butter into their products, which not only provides hydration but also helps to improve the overall health of the skin.

This brand perfectly combines Korean trends with their focus on skincare and color payoff, making them a must-try for anyone looking for inclusive and high-quality makeup options.


For vibrant and fun makeup offerings, look no further than TONYMOLY, as they're a leading brand in the K-beauty industry. Known for their eye-catching packaging and innovative products, TONYMOLY has gained a strong following both in Korea and internationally.

Here are four reasons why TONYMOLY is worth checking out:

  1. Best selling products from TONYMOLY: TONYMOLY's best selling products include their Panda's Dream Eye Patch, which helps to reduce puffiness and brighten the under-eye area. Another popular product is the Tony Tint Delight, a long-lasting lip tint available in a range of shades.
  2. The popularity of TONYMOLY in the US market: TONYMOLY has become increasingly popular in the US market, with their playful and affordable products capturing the attention of beauty enthusiasts. Their unique and cute packaging has made them a favorite among consumers.
  3. Innovative skincare-makeup hybrids: TONYMOLY is known for their innovative skincare-makeup hybrids, such as their Magic Food Banana Sleeping Pack, which nourishes and hydrates the skin while you sleep. They also offer a wide range of sheet masks that provide various skincare benefits.
  4. Trend-conscious and inclusive: TONYMOLY keeps up with the latest beauty trends and offers products that cater to a diverse range of skin tones. Their commitment to inclusivity is evident in their wide shade ranges and diverse product offerings.

With its vibrant and fun approach to makeup, it's no wonder that TONYMOLY has gained a strong following. Whether you're a K-beauty enthusiast or new to the brand, TONYMOLY offers a range of products that are sure to add a touch of fun and color to your makeup routine.

Holika Holika

To explore bold and bright makeup options with high-quality ingredients, look no further than Holika Holika. Known for its innovative products and bold colors, Holika Holika offers a skincare-infused makeup line that's perfect for those who want to make a statement.

One of the things that sets Holika Holika apart is its celebrity collaborations and limited edition collections, which add to the allure of the brand. Whether you're looking for a vibrant lip tint or a natural-looking blush, Holika Holika has you covered. Their Water Vibe Tint and Jelly Dough Blusher are popular choices that provide both color and nourishment for the skin.

With Holika Holika, you can express yourself and embrace your unique style.


If you're looking for a Korean makeup brand that focuses on skincare and color payoff, Hera is the perfect choice. Hera offers innovative makeup products that provide flawless coverage and brightening effects. Here are four reasons why Hera stands out in the beauty industry:

  1. Skincare Infused Makeup: Hera's makeup products are infused with skincare ingredients, allowing you to achieve a natural and youthful look. Their formulas are designed to nourish and protect your skin while providing long-lasting coverage.
  2. Flawless Coverage: Hera's Black Cushion is a standout product that provides flawless coverage with a soft finish. It evens out your skin tone and conceals imperfections, giving you a radiant complexion.
  3. Brightening Effects: Hera's makeup products contain amino acid derivatives that help brighten your skin. The brightening effects give you a healthy and radiant glow, enhancing your overall complexion.
  4. Innovative Formulas: Hera prides itself on its innovative formulas that deliver high-quality results. Their makeup products are designed to meet the needs of modern beauty enthusiasts, offering long-lasting and comfortable wear.

With Hera's skincare infused makeup products, you can achieve a flawless complexion and a natural, youthful look. Experience the innovation and quality that Hera brings to the world of Korean beauty.


Looking for a brand that combines Korean and French beauty expertise in complexion products? Check out Erborian, known for their high-quality skincare and makeup items.

Erborian is at the forefront of innovative skincare and makeup collaborations, representing the rise of Korean French beauty collaborations. With a mission to create products that enhance your natural beauty, Erborian combines ancient Korean skincare traditions with modern French technology.

Their CC Creme, formulated with honey, centella asiatica, and vitamin E, is a cult favorite for its moisturizing and brightening properties. Erborian's commitment to using natural ingredients and advanced formulas sets them apart in the competitive beauty industry.

Whether you're looking for a flawless complexion or a radiant glow, Erborian has the products to help you achieve your desired look.


JOAH is revolutionizing the cosmetics industry with its trendy and award-winning products that nourish your skin while enhancing your features. Here are the best JOAH products for beginners and some tips for achieving a natural makeup look with JOAH:

  1. JOAH Truly Yours Liquid Foundation: This lightweight foundation provides buildable coverage and a natural finish. It blends seamlessly into the skin, giving you a flawless complexion without feeling heavy or cakey.
  2. JOAH Brow Down To Me Precision Brow Pencil: This brow pencil has a fine tip that allows for precise application, helping you achieve natural-looking brows. The formula is long-lasting and smudge-proof, ensuring your brows stay in place all day.
  3. JOAH I'm So Flyliner: This liquid eyeliner has a precise felt tip that makes it easy to create a clean and defined line. The formula is waterproof and long-lasting, perfect for achieving a natural winged eyeliner look.
  4. JOAH Be My Everything Cream Blush Stick: This cream blush stick is perfect for beginners as it blends effortlessly into the skin for a natural flush of color. It has a creamy formula that's easy to blend and build up for your desired intensity.

To achieve a natural makeup look with JOAH, start with a light coverage foundation like the Truly Yours Liquid Foundation. Fill in your brows with the Brow Down To Me Precision Brow Pencil, focusing on creating natural-looking strokes. Apply a thin line of the I'm So Flyliner along your upper lash line for subtle definition. Finish off with a swipe of the Be My Everything Cream Blush Stick on the apples of your cheeks for a natural flush of color. Remember to blend everything well for a seamless and natural finish.


When it comes to Korean makeup brands, you should definitely check out Laneige for its high-quality products and innovative formulas.

Laneige is a popular brand known for its skincare expertise and exceptional makeup offerings.

One of their best-selling products is the Laneige Water Sleeping Mask, a hydrating overnight mask that deeply moisturizes and revitalizes the skin while you sleep.

Another must-try is the Laneige Lip Sleeping Mask, which nourishes and softens your lips overnight, leaving them plump and smooth in the morning.

To incorporate Laneige products into your skincare routine, start with their Multi Deep-Clean Cleanser to remove impurities, followed by the Laneige Water Bank Moisture Cream for intense hydration.

Finish off with the Laneige BB Cushion for a natural and radiant complexion.

Laneige truly offers a range of products that will elevate your skincare routine and enhance your beauty.


If you're searching for high-quality Korean makeup brands to try, don't overlook Sulwhasoo for its luxurious and effective products. Sulwhasoo is known for its skincare infused makeup that helps achieve a radiant complexion.

Here are four reasons why Sulwhasoo should be on your radar:

  1. Natural Ingredients: Sulwhasoo products are formulated with natural ingredients that are beneficial for the skin. They use traditional Korean herbs and plants to nourish and rejuvenate the skin, giving it a healthy glow.
  2. High Performance: Sulwhasoo's makeup products not only enhance your natural beauty but also provide long-lasting wear. Their foundations, BB creams, and lip products offer excellent coverage and stay put throughout the day.
  3. Skincare Benefits: Sulwhasoo understands the importance of skincare in makeup. Their products are designed to improve the condition of your skin while providing a flawless finish. You can expect hydration, brightening, and anti-aging benefits from their makeup line.
  4. Wide Range of Products: Whether you're looking for a lightweight foundation, a moisturizing lip tint, or a vibrant eyeshadow palette, Sulwhasoo has you covered. They offer a diverse range of makeup products to suit different preferences and skin types.

Frequently Asked Questions

Are Laneige and Sulwhasoo Considered Korean Makeup Brands?

Yes, Laneige and Sulwhasoo are both considered Korean makeup brands. They are known for their high-quality products and innovative formulas. In 2023, popular Korean makeup trends include dewy skin, natural brows, and gradient lips. K beauty influencers continue to have a significant impact on the industry.

What Are the Best-Selling Products From Missha?

The best-selling products from Missha include their BB creams and high-performing makeup. They offer affordable, skin-friendly options that provide flawless coverage. Pros of using Korean makeup brands include nourishing ingredients and a focus on natural, youthful looks.

Does Innisfree Offer Makeup Products in Addition to Skincare Items?

Looking for makeup that's gentle on your skin? Innisfree has got you covered! Not only do they offer a wide range of skincare items, but they also have an impressive selection of makeup products to enhance your beauty.

What Is the Price Range of Etude House's Makeup Products?

Etude House's makeup products vary in price range, offering affordable options for all budgets. Compared to Innisfree's makeup line, Etude House's products are versatile and suitable for different skin types, providing a wide range of choices.

Are Tonymoly's Im Real Sheet Masks Suitable for All Skin Types?

Yes, TONYMOLY's Im Real sheet masks are suitable for all skin types. They provide moisture and hydration, making them one of the best sheet masks for sensitive skin. Using sheet masks regularly has various benefits for different skin types.


In the world of makeup, staying on top of the latest trends is essential.

As we move into 2023, Korean makeup brands are taking the beauty industry by storm with their innovative formulas and stunning packaging.

Brands like Missha, Innisfree, and Etude House offer a wide range of products that cater to every makeup enthusiast's needs.

So if you're looking to elevate your makeup game and embrace the beauty secrets of Korea, these top Korean makeup brands are definitely worth checking out.

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