cruelty free makeup brands list

12 Best Cruelty-Free Makeup Brands You Need To Know About

Are you ready to embark on a compassionate beauty journey? Look no further! We've curated a list of the 12 best cruelty-free makeup brands just for you. These brands prioritize the well-being of animals and do not test on them.

From ground-breaking formulas to natural and organic ingredients, these brands offer a wide range of products to enhance your beauty routine. By choosing cruelty-free makeup, you can liberate animals and enhance your own beauty at the same time.

Key Takeaways

  • Cruelty-free makeup refers to cosmetics produced without animal testing during any stage of their development, manufacture, or distribution.
  • Identifying cruelty-free brands can be done through the Beauty Without Bunnies program and specific bunny logos such as the Leaping Bunny logo and the PETA bunny logo with pink heart ears.
  • Checking ingredient lists is crucial to ensure that products do not contain animal-derived ingredients and opting for plant-based or synthetic alternatives.
  • Additional labels like 'Clean Beauty', 'Vegan Beauty', and 'Ethically Sourced' can provide further information about the safety, sustainability, and ethics of the makeup products.

Hourglass Cosmetics

You need to know about Hourglass Cosmetics for their groundbreaking formulas and wide range of products. Hourglass Cosmetics is a cruelty-free brand that prides itself on its innovative cruelty-free formulas. They've gained a reputation for creating high-quality makeup products that aren't tested on animals. With their commitment to cruelty-free practices, Hourglass Cosmetics aligns with the values of those who desire liberation and ethical choices in their beauty routines.

One of the reasons why Hourglass Cosmetics stands out is due to their best-selling products. Their Ambient Lighting Powder is a must-try, offering a soft and glowing finish to the skin. It's known for its ability to enhance the complexion and create a luminous effect. In addition to their powders, Hourglass Cosmetics also offers a wide range of other products, including foundation, concealer, blush, and eyeshadow. The brand ensures that their products contain active ingredients to not only beautify, but also improve the look and feel of the skin.

When you choose Hourglass Cosmetics, you can feel confident that you're supporting a brand that values animal welfare and offers innovative cruelty-free formulas. Explore their range of products and experience the liberation of using makeup that aligns with your ethical beliefs.


Ilia is a clean and cruelty-free brand that offers makeup products with skincare benefits. Their innovative clean beauty products are designed to enhance your natural beauty while also nourishing and protecting your skin.

Ilia uses natural and organic ingredients like aloe vera, coconut oil, chamomile, rosehip oil, and vitamin E to provide skincare benefits alongside their makeup. These ingredients help to hydrate, protect, and improve the overall health of your skin.

Whether you're looking for a foundation that gives a radiant glow, a lipstick that moisturizes and nourishes your lips, or a mascara that conditions your lashes, Ilia has you covered.

With Ilia, you can feel good about what you're putting on your skin, knowing that it's cruelty-free and made with clean, natural ingredients. Experience the liberation of embracing a brand that cares about your skin and the well-being of animals.


Discovering Glossier's cruelty-free makeup products will revolutionize your beauty routine. This brand has gained immense popularity, thanks to the impact of social media and the rise of minimalist beauty. Here are three reasons why Glossier should be on your radar:

  1. Social Media Influence: Glossier has harnessed the power of social media to create a cult-like following. With their minimalist aesthetic and Instagrammable packaging, Glossier products have become a staple in beauty influencers' routines. The brand's strong online presence and positive reviews have made it a trusted choice for many.
  2. Minimalist Beauty: Glossier's success can be attributed to the rise of minimalist beauty. Their products focus on enhancing your natural beauty rather than masking it. With lightweight formulas and sheer coverage, Glossier offers a fresh-faced approach to makeup. It's all about achieving that effortless, no-makeup makeup look.
  3. Cruelty-Free Commitment: Glossier's dedication to cruelty-free makeup is another reason to love this brand. They don't test on animals, making their products ethically and morally sound. By choosing Glossier, you can enjoy guilt-free beauty without compromising on quality.

Join the Glossier movement and embrace the liberation of cruelty-free, minimalist beauty. Your beauty routine will never be the same again.

Alba Botanica

When it comes to cruelty-free makeup brands, one brand that you should definitely know about is Alba Botanica.

Alba Botanica is committed to providing sustainable ingredients and eco-friendly packaging, making it a great choice for those who desire a natural beauty routine.

Their products aren't only cruelty-free but also free from harsh chemicals, parabens, and synthetic fragrances.

With Alba Botanica, you can achieve a flawless look while also taking care of the environment.

From their skincare range to their makeup products, Alba Botanica offers a wide variety of options to suit your needs.

Whether you're looking for a moisturizer, cleanser, or foundation, Alba Botanica has got you covered.

Make the switch to Alba Botanica and embrace a cruelty-free and sustainable beauty routine.

Herbivore Botanicals

If you're looking for a brand that prioritizes natural ingredients and ethical practices, Herbivore Botanicals is a great option. Here's why you should consider Herbivore Botanicals for your cruelty-free makeup needs:

  1. Eco-friendly packaging: Herbivore Botanicals is committed to reducing its environmental impact. Their products come in recyclable packaging made from sustainable materials. By choosing Herbivore Botanicals, you can feel good about reducing waste and supporting a brand that cares about the planet.
  2. Sustainable sourcing: Herbivore Botanicals is dedicated to sourcing ingredients responsibly. They prioritize fair trade and work with suppliers who share their commitment to ethical practices. By supporting Herbivore Botanicals, you're contributing to a more sustainable beauty industry and promoting positive change.
  3. Cruelty-free products: Herbivore Botanicals doesn't test on animals and is certified by organizations such as Leaping Bunny. Their products are made with plant-based and synthetic alternatives to animal-derived ingredients, ensuring that no harm is done to animals in the process.

Choose Herbivore Botanicals for a guilt-free and ethical makeup experience. With their eco-friendly packaging, sustainable sourcing, and commitment to cruelty-free practices, you can feel confident that you're making a positive impact while looking and feeling beautiful.

E.L.F. Cosmetics

When it comes to finding a cruelty-free makeup brand, you can't go wrong with E.L.F. Cosmetics. E.L.F. stands for Eyes Lips Face, and they've been providing affordable cruelty-free options since 2004.

One of the best things about E.L.F. is that they offer high-quality products at a fraction of the price compared to high-end brands. You don't have to break the bank to achieve a flawless look.

E.L.F. offers a wide range of makeup products, from foundations and concealers to eyeshadows and lipsticks. Their products aren't only cruelty-free but also vegan, making them suitable for those who follow a vegan lifestyle.

Pacifica Beauty

You definitely need to check out Pacifica Beauty, as they offer a wide range of natural, vegan, and cruelty-free makeup products. Here are three reasons why Pacifica Beauty is worth exploring:

  1. Sustainable Packaging: Pacifica Beauty is committed to reducing its environmental impact. They use sustainable packaging made from recycled materials whenever possible, and they prioritize eco-friendly practices throughout their supply chain. By choosing Pacifica Beauty, you can feel good about supporting a brand that values sustainability.
  2. Popular Product Recommendations: Pacifica Beauty has a range of popular products that have received rave reviews from customers. Their Alight Clean Foundation provides buildable coverage and a natural finish, while their Stellar Gaze Mascara adds length and volume to your lashes. And if you're looking for a versatile eyeshadow palette, their Crystal Matrix Palette offers a stunning array of shimmering shades.
  3. Cruelty-Free Commitment: Pacifica Beauty is Leaping Bunny certified, meaning they don't test their products on animals. They're dedicated to creating makeup that's both ethical and effective, so you can feel confident knowing that no animals were harmed in the making of your favorite Pacifica Beauty products.

Make the switch to Pacifica Beauty and enjoy a wide range of natural, vegan, and cruelty-free makeup products with sustainable packaging. Your beauty routine can be both liberating and compassionate.


Looking for a cruelty-free makeup brand with a unique twist? Check out about-face, founded by singer and actress Halsey in 2021.

This brand not only offers a range of high-quality cruelty-free products but also embraces diversity and representation in the beauty industry.

Celebrity endorsements have played a significant role in the popularity of cruelty-free makeup brands, and about-face is no exception.

Halsey's influence and support have helped garner attention for the brand, making it a go-to choice for those seeking liberation through their beauty choices.

About-face goes beyond simply offering cruelty-free products by celebrating individuality and inclusivity.

With a wide range of shades and products suitable for all skin tones, about-face ensures that everyone can find their perfect match.

Embrace your unique beauty with about-face and join the movement towards more inclusive beauty standards.

Tarte Cosmetics

Tarte Cosmetics offers a wide range of cruelty-free makeup products for you to explore. As one of the best cruelty-free makeup brands, Tarte Cosmetics is committed to providing high-quality alternatives that don't harm animals. Here are three reasons why Tarte Cosmetics should be on your radar:

  1. Best Cruelty-Free Makeup Products: Tarte Cosmetics offers a diverse selection of makeup products, including foundations, eyeshadows, lipsticks, and more. You can achieve your desired look without compromising your values.
  2. Cruelty-Free Makeup Alternatives: By choosing Tarte Cosmetics, you're making a conscious decision to support brands that prioritize animal welfare. You can enjoy beautiful makeup without contributing to the suffering of animals.
  3. Benefits of Using Cruelty-Free Makeup: Using cruelty-free makeup not only aligns with your values but also ensures that you're using products that are safe and ethical. Tarte Cosmetics provides peace of mind, knowing that their products are both high-quality and cruelty-free.

Make the switch to Tarte Cosmetics and discover the beauty of cruelty-free makeup.

Kat Von D Beauty

When considering cruelty-free makeup brands, don't overlook Kat Von D Beauty and its impressive range of products.

Kat Von D Beauty has made a significant impact with its transition to a cruelty-free brand, offering ethical makeup alternatives that align with your values. By eliminating animal testing from their production process, Kat Von D Beauty has taken a powerful step towards liberation in the beauty industry.

Their cruelty-free status ensures that no animals are harmed in the making of their products, giving you the peace of mind that you're making an ethical choice.

With a wide selection of high-quality makeup items, from vibrant eyeshadow palettes to long-lasting liquid lipsticks, Kat Von D Beauty proves that you don't have to compromise on quality or ethics.

Make the switch to cruelty-free makeup and join the movement for a compassionate beauty industry.

Milk Makeup

If you're searching for a cruelty-free makeup brand that offers innovative and unique products, look no further than Milk Makeup. They've gained popularity in the beauty industry for their impressive range of cosmetics that are both cruelty-free and vegan.

Here's what sets Milk Makeup apart:

  1. Innovative Product Offerings: Milk Makeup is known for its cutting-edge and unconventional products. From their bestselling Kush Mascara, formulated with hemp-derived cannabis oil, to their innovative Blur Stick, which blurs imperfections and creates a smooth canvas for makeup application, Milk Makeup pushes boundaries with their creative and forward-thinking product offerings.
  2. The Rise of Cruelty-Free Makeup Brands: With the increasing awareness and demand for cruelty-free cosmetics, Milk Makeup is at the forefront of the movement. They're part of a growing number of brands that prioritize ethical practices and refuse to test on animals, proving that beauty can be achieved without causing harm.
  3. A Commitment to Vegan Beauty: In addition to being cruelty-free, Milk Makeup is also a vegan brand, meaning their products are free from any animal-derived ingredients. They offer a wide range of vegan makeup options, allowing you to create stunning looks while staying true to your values.

Milk Makeup's commitment to innovation, cruelty-free practices, and vegan beauty make them a standout choice for those seeking liberation in their makeup choices.

Too Faced Cosmetics

You definitely need to check out Too Faced Cosmetics if you’re in search of a cruelty-free makeup brand with a wide range of products.

Too Faced Cosmetics is committed to animal welfare and cruelty-free practices. They've obtained cruelty-free certifications from reputable organizations such as PETA and Leaping Bunny. By using their products, you can be confident that no animals were harmed during the development, manufacture, or distribution of the cosmetics.

The benefits of using cruelty-free makeup go beyond ethical considerations. Cruelty-free products are often made with high-quality ingredients that are better for your skin. They're also free from harmful chemicals and toxins, reducing the risk of skin irritation or allergies.

Frequently Asked Questions

Are Tarte Cosmetics, Kat Von D Beauty, Milk Makeup, and Too Faced Cosmetics Considered Cruelty-Free Brands?

No, tarte cosmetics, kat von d beauty, milk makeup, and too faced cosmetics are not considered cruelty-free brands. They test on animals, which goes against the principles of cruelty-free makeup.

What Are Some Popular Cruelty-Free Makeup Brands That Offer a Wide Range of Products?

Looking for popular cruelty-free makeup brands with a wide range of products? Check out Hourglass Cosmetics and Ilia. Hourglass offers groundbreaking formulas, while Ilia focuses on clean ingredients. Both brands are cruelty-free and perfect for sensitive skin.

Do Glossier, Alba Botanica, Herbivore Botanicals, E.L.F. Cosmetics, and Pacifica Beauty Offer Skincare Products in Addition to Makeup?

Glossier, Alba Botanica, Herbivore Botanicals, E.L.F. Cosmetics, and Pacifica Beauty offer skincare products alongside their cruelty-free makeup. Embrace the benefits of using cruelty-free skincare products that align with your ethical values.

Can You Provide More Information About the Founder of About-Face, the Beauty Brand Founded in 2021?

The founder of about-face, the beauty brand founded in 2021, is singer and actress Halsey. They created the brand to offer a diverse range of cruelty-free makeup products that empower individuals to express themselves freely.

What Are Some Common Natural and Organic Ingredients Used in Cruelty-Free Makeup Products?

In cruelty-free makeup, common natural and organic ingredients like aloe vera and jojoba oil are used. These ingredients provide benefits like hydration and soothing properties, making your skin feel nourished and healthy.


In conclusion, when it comes to choosing cruelty-free makeup brands, there are plenty of options available. Brands like Hourglass Cosmetics, Ilia, and Glossier offer a wide range of products that aren't tested on animals.

By supporting these ethical companies, you not only enhance your beauty routine but also contribute to the well-being of animals.

So make a compassionate choice and opt for cruelty-free makeup brands that prioritize the lives of animals.

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